Jaywing plc wins over £2 million of new business through the power of its One Jaywing approach
- SugarCRM appoints Jaywing to wide-ranging global account
- Hermes appoints Jaywing to manage its entire agency account
- first direct expands agency services to encompass Jaywing PR
- Brands expand internationally with Jaywing’s help
Data science led agency Jaywing (JWNG: AIM), has announced a number of key client wins and service expansions.
Contract win - SugarCRM
Jaywing announces that it has entered into a contract with SugarCRM, a leading global challenger CRM brand, to manage its digital marketing and creative duties in key markets around the world, following a multi-agency competitive pitch.
The contract win has seen a significant expansion in Jaywing’s role with the US headquartered business, adding digital marketing, PR, brand and creative services. This has included the use of Jaywing Intelligence product Whisper to inform SugarCRM’s marketing strategy, across APAC, Europe, Middle East and Africa, North America and Latin America. The account will be managed by Jaywing from both the UK and Australia.
Contract win - Hermes
Jaywing has been appointed by leading consumer delivery specialist, Hermes, as its lead integrated marketing agency in a two-year contract to manage the brand’s entire account. The work encompasses a remit that covers Jaywing’s broad scope of specialisms, including data and creative strategy, search marketing, integrated media, social media strategy and consumer PR. Jaywing’s One Jaywing approach brings an integrated and collaborative team of specialists, including its vast expertise in data science, under a single point of contact for the brand.
The Company also announces that its long-standing client, first direct, the UK’s leading challenger bank, has recently appointed Jaywing as a retained PR agency in a move that sees further expansion of Jaywing’s agency services.
Jaywing’s Australian office recently expanded its services internationally to a number of other clients, including Credit Card Compare with its acquisition of Singapore-based Finty, iconic Australian coffee brand, Campos Coffee and Peptide Clinics.
Other domestic clients that have either recently expanded services or already benefit from One Jaywing include Irwin Mitchell, Centerparcs and Anytime Fitness.
Rob Shaw, Jaywing plc CEO, commented, “It’s fantastic to see so many of our clients benefiting from the years of effort that have gone into creating a truly collaborative culture that ensures we’re able to deliver an agile approach to client relationships across the range of our specialist disciplines. Our model ensures that clients get the very best in brand and marketing strategy and execution, technology and data science, exactly, and only, when they need it.
"It’s far from easy to bring those previously disparate disciplines together as it takes rare and special skills, as well as an environment that fosters the desire to do so. I’m delighted to see the fruits of our labour across so many diverse clients and industries.”
Michael Sprot (Company Secretary) Tel: 0114 281 1200
Cenkos Securities plc
Nicholas Wells (Nominated Adviser) Tel: 0207 397 8920