We're delighted to announce that Hermes, the UK’s leading consumer delivery specialist, has appointed Jaywing as its lead integrated marketing agency in a 2-year contract to manage the brand’s entire account.
Following a four-way pitch, we will bring to life a new, bold positioning for the brand across trade and consumer channels, re-energising the joy and emotional connection of sending and receiving parcels in an industry that’s racing to become more human.
Hermes new brand proposition, ‘The Parcel People’, will deliver and amplify human stories, reinforcing the brands’ mission as a customer-centric organisation to create advocacy among its existing customer base and engage a wider audience.
The win spans Jaywing’s broad scope of specialisms, including data and creative strategy, search marketing, integrated media, social media strategy and consumer PR to activate the brand. Through our ‘One Jaywing’ approach, we will bring an integrated and collaborative team of specialists together under one single point of contact for the brand.
Through application of our heavyweight data credentials and award winning creative skills, we will analyse huge volumes of data to deliver a better understanding of Hermes’ consumers to inform the creative and engagement strategy, enabling the brand to personalise its services and make key decisions around the entire customer journey.
As part of Hermes’ shift towards becoming the most customer-centric parcel carrier, the business has made recent and significant investment in its in-house marketing team and digital strategy. Creating a multi-million-pound transformation of its operational processes, CX and IT infrastructure to improve the customer experience, the ambition of the brand is to become ‘the carrier of choice for every consumer in the UK.’
Currently the second largest carrier in the UK for parcel deliveries after Royal Mail, Hermes handles more than 300 million parcels each year across its network of more than 17,000 couriers on behalf of 80% of the UK’s top 100 retailers, including Next, ASOS, Tesco, John Lewis and Arcadia Group.
Matthew Hanson, Head of Marketing at Hermes, said: “We have appointed Jaywing because of their vast expertise in data analysis and cutting edge creative, helping us to determine the needs of our consumers and translate insight into meaningful brand experiences. We feel confident that Jaywing will strengthen Hermes’ brand position as a leading global delivery service and help us to achieve our ambition.”
We are already thoroughly enjoying working with the team to develop and deliver some outstanding work. Like us, Hermes are challengers within their sector, defined not by size, but by mindset to challenge industry norms and deliver innovative ways of working that value the experience beyond commodity. It’s always amazing to work with ambitious brands, and on projects which enable us to deliver united expertise from right across our business.