Meet our new digital sales promotion tool – Frontrunner

17 August 2018 / Jaywing

We're pleased to announce the launch of Frontrunner, our white label sales promotions framework designed to make the planning and execution of on-pack promotions faster and less prone to risk. The product will join the Jaywing Intelligence suite of products, including AI-enhanced offerings Decision, Whisper, and Archetype.

The framework includes not just the set-up of on-pack promotions (which can function in multiple regions, in multiple languages, to different regulations simultaneously), but also facilitates the simple but valuable option of an intuitive UI dashboard for analysts (in-house or otherwise) to view and export campaign results.

Frontrunner has been designed to integrate seamlessly with brands’ existing CMS, retaining the best user experience for customers and end-users.


With on-pack promotions as relevant as ever, particularly amongst younger generations, the timing of Frontrunner’s arrival has been welcomed by leading FMCG brands. Having developed the product working alongside household brands such as Pepsi Max, Walkers, Doritos and Tropicana, Frontrunner also promises to offer peace of mind GDPR-hassled marketers with CAP compliance and all necessary additions in mind to ensure any data collection is completely above-board and safe for companies to use.

Aman Matharu, Digital Lead at PepsiCo Europe, commented: “Jaywing has been managing our on-pack promotions across Europe for many years, for several of our biggest brands. We rely on their expertise and knowledge to deliver a mix of promotions such as instant win, voucher redemption, prize draws and more complex mechanisms like Facebook and Twitter entry, facilitating a consistently high level of customer engagement for promotions. Our extensive internal security testing also ensures that their code is legally compliant and secure, because securing consumer data is critically important to our business.”


Brían Taylor, Managing Director at Jaywing, added: “We developed Frontrunner with the aim of making the process of executing on-pack promotional campaigns as efficient and pain free as possible. The tool’s key proposition is to free marketers’ time from repetitive or time-consuming aspects of digital promotions, allowing them to use their time on more creative-intensive tasks, and it’s great to see it already delivering on its promise for some of the UK’s leading FMCG brands.

For more information on the product, visit or email