The Board is responsible for directing, providing appropriate advice, and supervising the Company’s business strategy, and is responsible to shareholders for the Group’s financial and operational performance as well as its risk management. The Board delegates the development and implementation of Group strategy and day-to-day management issues to the Executive Directors.

The Board is made up of one Executive Director, and three Non-Executive Directors. The Board is satisfied that between the Directors, it has an effective and appropriate balance of independence on the one hand, and knowledge of the Company on the other, to enable it to discharge its duties and responsibilities effectively.


Executive team

Andrew Fryatt, CEO

Andrew has more than 30 years’ experience in technology-dependent businesses, primarily in the Retail and Telecoms sectors. He began his career in the Mars Group, progressing through various marketing roles before joining Kingfisher Group in a senior marketing role.


His experience included senior marketing and commercial roles before moving into general management, and he has run major divisions of Daisy and Zen Internet, as well as gaining experience as CEO of Ideal Shopping Direct Plc.


He has a particular focus on customer excellence and has received several awards on behalf of his businesses for delivering outstanding service.


Non-Executive team

Ian Robinson, Chairman
Ian is currently Non-Executive Chairman of Jaywing plc. Ian is also a Non-Executive Director and Chairman of the Audit Committee of Gusbourne plc, an AIM listed English sparkling-wine business. He is a Non-Executive Director of a number of other privately-owned businesses. He is a Fellow of the Institute of Chartered Accountants in England & Wales and holds an honours degree in Economics from the University of Nottingham.

Philip Hanson, Chair of the Remuneration Committee
Philip has extensive experience in marketing and e-commerce both in the UK and internationally, having held a number of senior roles in the FMCG and retail financial services sectors – latterly as Global Marketing & E-commerce director for Travelex. 


Philip is Non-Executive Director of the Bettys & Taylors Group. He was a Director of the French and Australian entities of the Goelet family wine business (SCEA Domaine de Nizas and Red Earth Nominees Pty Ltd respectively) until December 2020. He is also a Non-Executive Director of Silver Blue LLC which oversees the worldwide agriculture assets of the Goelet family. Philip was a Director of Travelex Card Services Ltd until December 2015.

Mark Carrington
Mark is a Fellow of the Association of Chartered Certified Accountants. He is a Non-Executive Director of a number of privately owned businesses both in the UK and Overseas. Mark is also involved in the provision of management services to a number of other privately owned and AIM quoted businesses.
Mark is a Non-Executive Director of Political Holdings Limited US and Shutdown Maintenance Services Limited.