Jaywing is a data science-led agency and consulting business with a marketing technology division and the beginnings of an international footprint.
Head quartered in Sheffield, we also have offices in Leeds, Newbury and Swindon, with a small sales team in London and an operation in Sydney, Australia.
We employ around 650 people, of which 1 in 10 is an experienced Data Scientist. We’ve worked hard to create a highly collaborative operating model and culture that has resulted in 1 in 3 of our top 50 clients buying more than one of our service lines.
Our agency has two core propositions, performance marketing and brand-led marketing.
Performance marketing: where clients rely on us to generate their sales, using search marketing, programmatic display and email.
Brand-led marketing: where clients such as Pepsi and Castrol have switched from traditional channels, such as TV, in favour of using high quality content in social media and other digital channels to engage specific audiences.
Our data science consultancy helps clients do smart things with their data for marketing or risk.
Marketing practice: we manage on and offline data and use it to build and execute highly personalised customer experiences. We also help clients understand more about their customers and how their marketing activities have performed, including the use of highly sophisticated attribution modelling.
Risk practice: we work closely with lenders to build statistical models to satisfy banking regulation, such as calculating capital requirements. This is a very specialist field and one in which we are a major player in the UK.
Our Marketing Tech is branded Jaywing Intelligence. It uses cutting edge technology including artificial intelligence and virtual reality to deliver unique data and insights as well as time saving automation, across a range of applications.
Overall 60% of contracted revenues are recurring, resulting in two thirds of our gross profit being visible 6 months in advance and half being visible 12 months in advance.
In our agency, performance-led marketing contracts typically range from £6k to £50k per month for 12 to 18 month terms. Contracts for brand-led marketing are typically 2–3 year framework agreements with long-standing clients in addition to contracts for discrete projects for smaller or newer clients.
The work we do in our consulting business tends to be procured on a project basis, typically between 3 and 12 months for long-established clients.
The contracts for our marketing technology are a mix of licence fees and support agreements.
Our strategy is to innovate, scale and grow.
Innovate: by developing new applications of data science and new marketing technology.
Scale: through international expansion, be that distributing our marketing technology via third parties or through the acquisition of complementary businesses.
Grow: by actively managing our client relationships and continuing to increase the level of cross sales.
Meet the team
Martin Boddy, Executive Chairman
Martin is both an entrepreneur and expert in marketing. He began his career in banking and was a member of the senior marketing team that launched First Direct. He went on to become the Marketing Director of Guardian Royal Exchange Group, aged just 29, before founding Jaywing with Andy Gardner in 1999 (which was then a data analytics consultancy and which is now still a key part of Jaywing plc).
Martin was recently a finalist at EY Entrepreneur of the Year awards. In addition to his own entrepreneurial background, he has supported other entrepreneurs through groups such as the Yorkshire Business Angels and judging on the Imperial College London Entrepreneurship course.
With both client and agency side experience, he is able to offer a unique perspective to the development of Jaywing’s business. During his tenure as Chief Executive, Martin has restructured Jaywing significantly, repositioning its heavyweight data science specialism at its heart. He has delivered a ‘one company’ strategy and spearheaded two strategic acquisitions and a divestment, reshaping the business and providing a platform for growth.
Martin leads by example and fosters a collaborative culture where learnings are shared and successes celebrated. He has drawn people together so they share common beliefs and delivered a programme for further developing a united and integrated business.
Prior to joining Jaywing, he was Head of Commercial Finance at Vasanta Group, a multi-channel distributor of business supplies and services, where he also enjoyed rapid career progression. After gaining his ACA qualification from PricewaterhouseCoopers, Michael also gained experience of central and local government through his work at Learndirect and South Yorkshire PTE.
Michael is an elite marathon runner and has represented Great Britain in Orienteering. His most recent challenge was to complete 10 marathons in 10 days for the Brathay Trust and Neurocare in May 2017. He did it in the second fastest time ever and raised almost £12,000.
Andy Gardner, Chief Strategy Officer
With a degree in Mathematics from Durham University Andy began his career in Operational Research before moving into financial services. He was a member of the First Direct senior management team, introducing mathematical and statistical techniques to a range of business problems. He has also been both Credit Director and Customer Information Director for Egg where he was also a member of Credit Committee and a contributor to Audit Committee. He has also worked for a number of Banking clients on technical oversight of capital adequacy monitoring.
He co-founded Jaywing with Martin in 1999 and held the role of COO at Jaywing plc from 2012, where he led the development of financial management rigour as well as overseeing Operational activity. He now focuses on the plc’s strategic objectives for product development, expansion into new markets or via further M&A activity.
Philip Hanson, Chair of the Remuneration Committee
Philip is also non-executive Director of the Bettys & Taylors Group. He is a Director of the French and Australian entities of the Goelet family wine business (SCEA Domaine de Nizas and Red Earth Nominees Pty Ltd respectively). He was a Director of Travelex Card Services Ltd until December 2015.
Our CommitteesJaywing plc adheres to the Quoted Companies Alliance, and has audit, remuneration and nomination committees with written terms of reference. The audit and nomination committees are chaired by Ian Robinson, and include all of the company's non-executive directors including Philip Hanson. The remuneration committee is chaired by Philip Hanson, and also includes all of the company's non-executive directors.
Modern Slavery Act 2015 – Annual Statement April 2016
The Modern Slavery Act 2015 is concerned with matters of slavery and human trafficking and in particular addresses the wider issue of supply chain accountability. Below is Jaywing plc’s statement for the year ended 31 March 2017.
Jaywing plc is a professional services organisation that has a number of subsidiary companies and operating divisions for financial reporting but operationally is managed as a single organisation. Rob Shaw, CEO UK & Australia, is responsible for our people and operational matters. Our Corporate Social Responsibility Policy sets out our policy in relation to slavery and human trafficking matters.
Within our own business operations in the UK and Australia we mostly employ people into professional services roles with a professional services background. We have strict policies regarding age and working hours, we conduct ID verification and right to work checks for all and apply additional vetting checks for many that can include Disclosure Scotland and credit reports.
As the majority of our expenditure is essentially people cost, the greatest risk of slavery and human trafficking is in our supply chain, which is relatively small and limited to a few services.
Our supply chain
Within our supply chain, we use reputable firms for items such as computer hardware and software, mobile phones, furniture, stationery, merchandise, cleaning and maintenance consumables and services, print production, etc. Furthermore, we ask our people to be vigilant when making purchases on expenses through knowledge of our policy.
As our supplier chain is relatively small and mostly limited to large organisations, we aim to keep ourselves updated of any companies suspected of modern slavery by performing an annual desk research review of our biggest suppliers. If we discovered impropriety via this or any other mechanism, we would react as necessary.
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Current share price: 24.78p. Updated 02:08 PM, Mon 18 Dec 2017