Jaywing plc is a leading UK based agency employing approximately 600 people across five sites in the UK (Leeds, Sheffield, Newbury, Swindon and London) and with a small operation in Sydney, Australia. It is the largest agency in the North of England and was recently voted the best large agency in the Prolific North Awards.
Data sits at the heart of Jaywing. We believe that the size and calibre of our data science team clearly distinguishes us from the competition. Our data scientists help blue chip clients to make sense of the ever more complex multi-channel, multi-device world in which they operate. Jaywing data scientists, comprising a team of over 60 people, work in collaboration with Jaywing’s wider marketing and customer experience specialists. By bringing on and offline data together, they are able to produce unique insights and algorithms to help power and increase the efficiency of clients’ marketing and customer experience programmes.
The acquisition and successful integration of search marketing specialist Epiphany Solutions Limited (“Epiphany”) in March 2014 has been transformational. It has given Jaywing a profitable growth platform as well as access to digital data and online media expertise. With the acquisition of Digital Massive in Australia, Jaywing has sought to play this hand again.
Product and service innovation has focused on Jaywing’s superior data credentials and created a platform that can now deliver highly personalised display advertising, websites and email programmes that distinguish between non, new and existing customers.
There has been a drive to win new business and cross-sell to existing clients. Over a quarter of the top 50 clients now buy services from at least two different service lines, with some buying from up to four.
The overall resilience of the business has continued to improve. Approximately 60% of income is now recurring with contracts lasting between 12 months and 3 years and no single client accounts for more than 5% of income. The business remains cash generative.
With positive market conditions, Jaywing’s proposition, “making sense of now” directly addresses the challenges marketers face in managing the complexity of ever more sophisticated marketing activities in the rapidly changing, technology-led consumer world in which they operate.
Our strategyJaywing plc has a strong platform for organic growth in the UK and Australia. Building on this, we have tightened our operational focus to concentrate on activities where we see the biggest opportunity to benefit from the use of data science and which offer attractive margins
- we intend to be at the forefront of developments in data science
- we will continue to explore options to generate international sales
- we remain interested in domestic opportunities to deliver synergies and scale our overall operation
- we will continue to hone our new product set
Meet the team
Martin Boddy, Chief Executive
Martin is both an entrepreneur and expert in marketing. He began his career in banking and was a member of the senior marketing team that launched First Direct. He went on to become the Marketing Director of Guardian Royal Exchange Group, aged just 29, before founding Jaywing with Andy Gardner in 1999 (which was then a data analytics consultancy and which is now still a key part of Jaywing plc).
Martin was recently a finalist at EY Entrepreneur of the Year awards. In addition to his own entrepreneurial background, he has supported other entrepreneurs through groups such as the Yorkshire Business Angels and judging on the Imperial College London Entrepreneurship course.
With both client and agency side experience, he is able to offer a unique perspective to the development of Jaywing’s business. During his tenure as Chief Executive, Martin has restructured Jaywing significantly, repositioning its heavyweight data science specialism at its heart. He has delivered a ‘one company’ strategy and spearheaded two strategic acquisitions and a divestment, reshaping the business and providing a platform for growth.
Martin leads by example and fosters a collaborative culture where learnings are shared and successes celebrated. He has drawn people together so they share common beliefs and delivered a programme for further developing a united and integrated business.
Prior to joining Jaywing, he was Head of Commercial Finance at Vasanta Group, a multi-channel distributor of business supplies and services, where he also enjoyed rapid career progression. After gaining his ACA qualification from PricewaterhouseCoopers, Michael also gained experience of central and local government through his work at Learndirect and South Yorkshire PTE.
Michael is an elite marathon runner and has represented Great Britain in Orienteering. His current challenge is to complete 10 marathons in 10 days for the Brathay Trust and Neurocare in May 2017.
Andy Gardner, Chief Strategy Officer
With a degree in Mathematics from Durham University Andy began his career in Operational Research before moving into financial services. He was a member of the First Direct senior management team, introducing mathematical and statistical techniques to a range of business problems. He has also been both Credit Director and Customer Information Director for Egg where he was also a member of Credit Committee and a contributor to Audit Committee. He has also worked for a number of Banking clients on technical oversight of capital adequacy monitoring.
He co-founded Jaywing with Martin in 1999 and held the role of COO at Jaywing plc from 2012, where he led the development of financial management rigour as well as overseeing Operational activity. He now focuses on the plc’s strategic objectives for product development, expansion into new markets or via further M&A activity.
Stephen Davidson, Deputy Chairman
Stephen has held various positions in Investment Banking, finally at WestLB Panmure where he was Global Head of Media and Telecoms and Vice Chairman of Investment Banking. From 1993 to 1998 Stephen was Finance Director, then CEO of Telewest Communications plc. He was Chairman of the Cable Communications Association from 1996 to 1998.
Stephen holds a 1st Class Honours degree in Mathematics and Statistics from the University of Aberdeen.
Our CommitteesJaywing plc adheres to the Quoted Companies Alliance, and has audit, remuneration and nomination committees with written terms of reference. The Audit Committee is chaired by Stephen Davidson, and includes all of the company's non-executive directors including Ian Robinson. The remuneration and nomination committees are chaired by Ian Robinson, and also include all of the company's non-executive directors.
Modern Slavery Act 2015 – Annual Statement April 2016
The Modern Slavery Act 2015 is concerned with matters of slavery and human trafficking and in particular addresses the wider issue of supply chain accountability. Below is Jaywing plc’s statement for the year ended 31 March 2016.
Jaywing plc is a professional services organisation that has a number of subsidiary companies and operating divisions for financial reporting but operationally is managed as a single organisation. Rob Shaw, CEO UK & Australia, is responsible for our people and operational matters. Our Corporate Social Responsibility Policy sets out our policy in relation to slavery and human trafficking matters.
Within our own business operations in the UK and Australia we mostly employ people into professional services roles with a professional services background. We have strict policies regarding age and working hours, we conduct ID verification and right to work checks for all and apply additional vetting checks for many that can include Disclosure Scotland and credit reports.
As the majority of our expenditure is essentially people cost, the greatest risk of slavery and human trafficking is in our supply chain, which is relatively small and limited to a few services.
Our supply chain
Within our supply chain, we use reputable firms for items such as computer hardware and software, mobile phones, furniture, stationery, merchandise, cleaning and maintenance consumables and services, print production, etc. Furthermore, we ask our people to be vigilant when making purchases on expenses through knowledge of our policy.
As our supplier chain is relatively small and mostly limited to large organisations, we aim to keep ourselves updated of any companies suspected of modern slavery by performing an annual desk research review of our biggest suppliers. If we discovered impropriety via this or any other mechanism, we would react as necessary.
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