Jaywing is a data science-led agency and consulting business with a marketing technology division and the beginnings of an international footprint. 

 

Head quartered in Sheffield, we also have offices in Leeds, Newbury and Swindon, with a small sales team in London and an operation in Sydney, Australia.  

 

We employ around 650 people, of which 1 in 10 is an experienced Data Scientist.  We’ve worked hard to create a highly collaborative operating model and culture that has resulted in 1 in 3 of our top 50 clients buying more than one of our service lines.   

 

Our agency has two core propositions, performance marketing and brand-led marketing.

 

Performance marketing: where clients rely on us to generate their sales, using search marketing, programmatic display and email.

 

Brand-led marketing: where clients such as Pepsi and Castrol have switched from traditional channels, such as TV, in favour of using high quality content in social media and other digital channels to engage specific audiences.

 

Our data science consultancy helps clients do smart things with their data for marketing or risk. 

 

Marketing practice: we manage on and offline data and use it to build and execute highly personalised customer experiences. We also help clients understand more about their customers and how their marketing activities have performed, including the use of highly sophisticated attribution modelling.

 

Risk practice: we work closely with lenders to build statistical models to satisfy banking regulation, such as calculating capital requirements.  This is a very specialist field and one in which we are a major player in the UK.

 

Our Marketing Tech is branded Jaywing Intelligence.  It uses cutting edge technology including artificial intelligence and virtual reality to deliver unique data and insights as well as time saving automation, across a range of applications. 

 

Business Model

 

Overall 60% of contracted revenues are recurring, resulting in two thirds of our gross profit being visible 6 months in advance and half being visible 12 months in advance. 

 

In our agency, performance-led marketing contracts typically range from £6k to £50k per month for 12 to 18 month terms.  Contracts for brand-led marketing are typically 2–3 year framework agreements with long-standing clients in addition to contracts for discrete projects for smaller or newer clients.

 

The work we do in our consulting business tends to be procured on a project basis, typically between 3 and 12 months for long-established clients.

 

The contracts for our marketing technology are a mix of licence fees and support agreements.

 

Strategy

 

Our strategy is to innovate, scale and grow.

 

Innovate: by developing new applications of data science and new marketing technology.

 

Scale: through international expansion, be that distributing our marketing technology via third parties or through the acquisition of complementary businesses.

 

Grow: by actively managing our client relationships and continuing to increase the level of cross sales.

  

Meet the team

Executive team


Martin Boddy, Executive Chairman
Aged 53

Martin is both an entrepreneur and expert in marketing.  He began his career in banking and was a member of the senior marketing team that launched First Direct. He went on to become the Marketing Director of Guardian Royal Exchange Group, aged just 29, before founding Jaywing with Andy Gardner in 1999 (which was then a data analytics consultancy and which is now still a key part of Jaywing plc).

Martin was recently a finalist at EY Entrepreneur of the Year awards.  In addition to his own entrepreneurial background, he has supported other entrepreneurs through groups such as the Yorkshire Business Angels and judging on the Imperial College London Entrepreneurship course. 

With both client and agency side experience, he is able to offer a unique perspective to the development of Jaywing’s business.  During his tenure as Chief Executive, Martin has restructured Jaywing significantly, repositioning its heavyweight data science specialism at its heart. He has delivered a ‘one company’ strategy and spearheaded two strategic acquisitions and a divestment, reshaping the business and providing a platform for growth.

Martin leads by example and fosters a collaborative culture where learnings are shared and successes celebrated. He has drawn people together so they share common beliefs and delivered a programme for further developing a united and integrated business.

 
Rob Shaw, CEO UK & Australia
Rob Shaw, CEO
Aged 47
 
Rob has over 25 years’ experience in the technology sector, particularly in the fields of digital and search marketing. Initially working in software development, Rob was responsible for the management of some of the UK’s largest application developments, including the O2 mobile billing platform and the Student Loans system during his time as IT Director for Ventura, part of Next plc.
 
Before becoming Jaywing’s CEO for UK and Australia, Rob was the CEO of Epiphany Solutions Limited, which was recognised as one of the fastest growing digital marketing agencies in the UK, with headcount rising from 26 to over 160 during his time as CEO. Epiphany was acquired by Jaywing plc in March 2014. Previously he was Managing Director of Latitude White, and Technology Director of the Latitude Group.    
 
Rob sits on the Google Agency Advisory Board and is a Non-Executive Director for Run for All, which was established by the late Jane Tomlinson CBE. He also takes part in Ironman triathlons and ultra-marathon running, including the famous Marathon Des Sables.  
 
Adrian Lingard, Chief Operating Officer
Adrian Lingard, COO
Aged 46
 
Adrian joined Jaywing from first direct in 2000 and has spent his career understanding how to use data and decision science across a wide range of business problems and opportunities and in a wide range of market sectors. Having headed up Jaywing’s Consulting business since 2010, he is an exceptional people leader, has considerable commercial management and planning experience and handles many of Jaywing’s large-scale contract negotiations.
 
Adrian started out at Yorkshire Bank and has broad banking and lending experience, having since worked with most of the UK’s high street banks advising Senior Executives, Boards and Credit Committees on the use of data, insight, models and reporting to meet regulatory requirements and improve business performance His experience further extends across Jaywing’s key sectors.
 
Adrian plays an active lead role in Team Cystic Fibrosis, a cycling team under the Cystic Fibrosis Trust’s brand that is dedicated to raising awareness and funds through a  series of events and challenges in partnership with local businesses.
 
Mike Sprot, Group Finance Director and Company Secretary
Michael Sprot, Chief Financial Officer & Company Secretary
Aged 38
 
Michael joined the Company in February 2013 as Group Financial Controller and Company Secretary, becoming Finance Director and a plc board member within his first year and Chief Financial Officer in July 2015.  Michael has been instrumental in the development and adoption of more timely, relevant and accurate management information and the improvement of cash flow and working capital He manages all regulatory documentation and disclosures and the plc’s relationships with professional advisors, including audit, tax, bank, registrars and NOMADs.
 
Prior to joining Jaywing, he was Head of Commercial Finance at Vasanta Group, a multi-channel distributor of business supplies and services, where he also enjoyed rapid career progression. After gaining his ACA qualification from PricewaterhouseCoopers, Michael also gained experience of central and local government through his work at Learndirect and South Yorkshire PTE.  
 
Michael is an elite marathon runner and has represented Great Britain in Orienteering. His most recent challenge was to complete 10 marathons in 10 days for the Brathay Trust and Neurocare in May 2017. He did it in the second fastest time ever and raised almost £12,000.

Andy Gardner, Chief Operating Officer
Andy Gardner, Chief Strategy Officer
Aged 55
 
Andy is a talented mathematician and is acknowledged as one of the UK’s leading experts in marketing analytics & systems, information management and credit risk, as well as a successful entrepreneur. 
 
With a degree in Mathematics from Durham University Andy began his career in Operational Research before moving into financial services. He was a member of the First Direct senior management team, introducing mathematical and statistical techniques to a range of business problems.  He has also been both Credit Director and Customer Information Director for Egg where he was also a member of Credit Committee and a contributor to Audit Committee.  He has also worked for a number of Banking clients on technical oversight of capital adequacy monitoring. 
 
He co-founded Jaywing with Martin in 1999 and held the role of COO at Jaywing plc from 2012, where he led  the development of financial management rigour as well as overseeing Operational activity.  He now focuses on the plc’s strategic objectives for product development, expansion into new markets or via further M&A activity.

 

Non-executive team

Ian Robinson, Deputy Chairman
Aged 70
 
Ian is currently non-executive Deputy Chairman of Jaywing plc.  He is also a director of Anne Street Partners Limited, an investment and management services company; a non-executive director of Gusbourne plc, an AIM listed English sparkling-wine business; a non-executive director of TLA Worldwide plc, an AIM listed athlete representation and sports marketing business; non-executive Chairman of LT Pub Management plc, a privately owned pub and leisure asset management business; and a director of a number of other privately owned businesses.
 
Ian has previously held a number of other senior financial appointments both in the UK and overseas. He is a Fellow of the Institute of Chartered Accountants in England & Wales, having trained with Peat, Marwick, Mitchell & Co (now KPMG) in London.

Philip Hanson, Chair of the Remuneration Committee
Aged 60
 
Philip has extensive experience in marketing and e-commerce both in the UK and internationally, having held a number of senior roles in the FMCG and retail financial services sectors – latterly as Global Marketing & e-commerce Director for Travelex.

Philip is also non-executive Director of the Bettys & Taylors Group. He is a Director of the French and Australian entities of the Goelet family wine business (SCEA Domaine de Nizas and Red Earth Nominees Pty Ltd respectively). He was a Director of Travelex Card Services Ltd until December 2015.

 

Our Committees

Jaywing plc adheres to the Quoted Companies Alliance, and has audit, remuneration and nomination committees with written terms of reference. The audit and nomination committees are chaired by Ian Robinson, and include all of the company's non-executive directors including Philip Hanson. The remuneration committee is chaired by Philip Hanson, and also includes all of the company's non-executive directors.

 

Modern Slavery Act 2015 – Annual Statement April 2016

The Modern Slavery Act 2015 is concerned with matters of slavery and human trafficking and in particular addresses the wider issue of supply chain accountability. Below is Jaywing plc’s statement for the year ended 31 March 2017.

Jaywing plc

Jaywing plc is a professional services organisation that has a number of subsidiary companies and operating divisions for financial reporting but operationally is managed as a single organisation. Rob Shaw, CEO UK & Australia, is responsible for our people and operational matters. Our Corporate Social Responsibility Policy sets out our policy in relation to slavery and human trafficking matters.

Within our own business operations in the UK and Australia we mostly employ people into professional services roles with a professional services background. We have strict policies regarding age and working hours, we conduct ID verification and right to work checks for all and apply additional vetting checks for many that can include Disclosure Scotland and credit reports.

As the majority of our expenditure is essentially people cost, the greatest risk of slavery and human trafficking is in our supply chain, which is relatively small and limited to a few services.

Our supply chain

Within our supply chain, we use reputable firms for items such as computer hardware and software, mobile phones, furniture, stationery, merchandise, cleaning and maintenance consumables and services, print production, etc. Furthermore, we ask our people to be vigilant when making purchases on expenses through knowledge of our policy.

As our supplier chain is relatively small and mostly limited to large organisations, we aim to keep ourselves updated of any companies suspected of modern slavery by performing an annual desk research review of our biggest suppliers. If we discovered impropriety via this or any other mechanism, we would react as necessary.

 

Useful addresses

Jaywing plc
Albert Works
71 Sidney Street
Sheffield
S1 4RG
Website: investors.jaywing.com
Email: hello@jaywing.com

Broker/Nomad:
CENKOS Securities plc
6.7.8 Tokenhouse Yard 
London 
EC2R 7AS

Legal Advisers:
Brabners LLP
55 King Street
Manchester
M2 4LQ
Telephone: 0161 836 8800

Auditors:
Grant Thornton UK LLP
2 Broadfield Court
Sheffield
S8 0XF
Telephone: 0114 255 3371

Registrars:
Link Asset Services
The Registry
34 Beckenham Road
Beckenham
Kent
BR3 4TU

Telephone: 0371 664 0381 (Calls are charged at the standard geographic rate and will vary by provider. Calls outside the United Kingdom will be charged at the applicable international rate.)
Lines are open Monday - Friday, 9.00am - 5.30pm excluding public holidays in England and Wales
E-mail: shares@linkgroup.co.uk

Current share price: 24.78p. Updated 02:08 PM, Mon 18 Dec 2017