Jaywing is a data science-led agency and consulting business with a marketing technology division and the beginnings of an international footprint.
Jaywing is head quartered in Sheffield, with offices in Leeds, Newbury, London and Sydney, Australia.
We employ around 400 people, of which over 1 in 10 is an experienced Data Scientist. We’ve worked hard to create a highly collaborative operating model and culture that has resulted in 1 in 3 of our top 50 clients buying more than one of our service lines.
Our agency has two core propositions, performance marketing and brand-led marketing.
Performance marketing: where clients rely on us to generate their sales, using search marketing, programmatic display and email.
Brand-led marketing: where clients such as Pepsi and Castrol have switched from traditional channels, such as TV, in favour of using high quality content in social media and other digital channels to engage specific audiences.
Our data science consultancy helps clients do smart things with their data for marketing or risk.
Marketing practice: we manage on and offline data and use it to build and execute highly personalised customer experiences. We also help clients understand more about their customers and how their marketing activities have performed, including the use of highly sophisticated attribution modelling.
Risk practice: we work closely with lenders to build statistical models to satisfy banking regulation, such as calculating capital requirements. This is a very specialist field and one in which we are a major player in the UK.
Our Marketing Tech is branded Jaywing Intelligence. It uses cutting edge technology including artificial intelligence and virtual reality to deliver unique data and insights as well as time saving automation, across a range of applications.
Overall 60% of contracted revenues are recurring, resulting in two thirds of our gross profit being visible 6 months in advance and half being visible 12 months in advance.
In our agency, performance-led marketing contracts typically range from £6k to £50k per month for 12 to 18 month terms. Contracts for brand-led marketing are typically 2–3 year framework agreements with long-standing clients in addition to contracts for discrete projects for smaller or newer clients.
The work we do in our consulting business tends to be procured on a project basis, typically between 3 and 12 months for long-established clients.
The contracts for our marketing technology are a mix of licence fees and support agreements.
Our strategy is to innovate, scale and grow.
Innovate: by developing new applications of data science and new marketing technology.
Scale: through international expansion, be that distributing our marketing technology via third parties or through the acquisition of complementary businesses.
Grow: by actively managing our client relationships and continuing to increase the level of cross sales.
The Board is responsible for directing, providing appropriate advice, and supervising the Company’s business strategy, and is responsible to shareholders for the Group’s financial and operational performance as well as its risk management. The Board delegates the development and implementation of Group strategy and day-to-day management issues to the Executive Directors.
The Board is made up of four Executive Directors, and three Non-executive Directors. The Board is satisfied that between the Directors, it has an effective and appropriate balance of independence on the one hand, and knowledge of the Company on the other, to enable it to discharge its duties and responsibilities effectively.
Martin Boddy, Executive Chairman
Martin is both an entrepreneur and expert in marketing. He began his career in banking and was a member of the senior marketing team that launched First Direct. He went on to become the Marketing Director of Guardian Royal Exchange Group, aged just 29, before founding Jaywing with Andy Gardner in 1999 (which was then a data analytics consultancy and which is now still a key part of Jaywing plc).
Martin was recently a finalist at EY Entrepreneur of the Year awards. In addition to his own entrepreneurial background, he has supported other entrepreneurs through groups such as the Yorkshire Business Angels and judging on the Imperial College London Entrepreneurship course.
With both client and agency side experience, he is able to offer a unique perspective to the development of Jaywing’s business. During his tenure as Chief Executive, Martin has restructured Jaywing significantly, repositioning its heavyweight data science specialism at its heart. He has delivered a ‘one company’ strategy and spearheaded two strategic acquisitions and a divestment, reshaping the business and providing a platform for growth.
Martin leads by example and fosters a collaborative culture where learnings are shared and successes celebrated. He has drawn people together so they share common beliefs and delivered a programme for further developing a united and integrated business.
Prior to joining Jaywing, he was Head of Commercial Finance at Vasanta Group, a multi-channel distributor of business supplies and services, where he also enjoyed rapid career progression. After gaining his ACA qualification from PricewaterhouseCoopers, Michael also gained experience of central and local government through his work at Learndirect and South Yorkshire PTE.
Michael is an elite marathon runner and has represented Great Britain in Orienteering. His most recent challenge was to complete 10 marathons in 10 days for the Brathay Trust and Neurocare in May 2017. He did it in the second fastest time ever and raised almost £12,000.
Philip Hanson, Chair of the Remuneration Committee
Philip is also non-executive Director of the Bettys & Taylors Group. He is a Director of the French and Australian entities of the Goelet family wine business (SCEA Domaine de Nizas and Red Earth Nominees Pty Ltd respectively). He was a Director of Travelex Card Services Ltd until December 2015.
Mark is a non-executive Director of Political Holdings Limited US and Shutdown Maintenance Services Limited. Mark is also the non-executive Chairman of Devonshire Club Limited and Devonshire Club (Holdings) Limited.
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Current share price: 10.75p. Updated 08:04 AM, Thu 20 Jun 2019